Di-esther what? Triphenylbollywood who? These B2B ads were developed from a specialized chemical-manufacturing area of DuPont. These chemicals can become a part of almost any solvent one could make. The scientific community already familiar with the brand, so DuPont could sell product benefits, talk about the endless possibilities, and hint at how it could make your "imaginaries" possible. I created the illustrations in the direct mail piece; the other four pieces utilize licensed photography. Click on the link at the bottom to play "the Staple Stand-Off", a game I created for Du Pont's agricultural audience for the launch off the new Staple weed-killing product. |
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